During my role as Digital Content Lead at Generation Amazing – Supreme Committee for Delivery & Legacy (Feb 2024 to Dec 2024), a position I was invited to join based on my prior work and expertise, I established an in-house production unit with sustainable workflows and led all video production and imagery across major campaigns. I directed short corporate documentaries showcasing key programs and beneficiaries, delivered capacity-building workshops, and developed streamlined content processes, campaigns, and social media strategies. I also led creative ideation for social media initiatives and managed the complete content creation and execution for an international tournament trip.